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#N97minitour Carbon Offsetting

July 23rd, 2010 at 9:44 pm

07222010101

As you might imagine, driving the #N97minitour bus across Canada creates quite the carbon footprint. However, our hive minds back at WOMWorld/Nokia base quietly told us that to truly offset the effect of our pollution, we would have to plant somewhere in the region of 350 trees. Well, 366 trees to be precise.

So we did. Simon, Andrew and Chris (ably assisted by James and Donna) got stuck in with style and four hours later, the Earth was up an extra few thousand leaves.

I took a stroll around the field and found out how they felt -

We’re nearly done over here in Canada, the N97minitour finale is our last destination.

Maybe we’ll see you there?

07222010102

By: JamesW
Tags: , , ,

9

6 Tweets

Comments

1

WOMWorldNokia says:
July 23, 2010 at 9:48 pm

Just posted: The #N97minitour - Carbon Offsetting - http://bit.ly/b4WoCQ ^JW

This comment was originally posted on Twitter

2

OviJade says:
July 23, 2010 at 9:49 pm

#N97minitour Carbon Offsetting:
As you might imagine, driving the #N97minitour bus across Canada creates quite th… http://bit.ly/9tYvzc

This comment was originally posted on Twitter

3

SirajSoft says:
July 23, 2010 at 9:53 pm

RT @WomWorldNokia #N97minitour Carbon Offsetting http://goo.gl/fb/5YNPW

This comment was originally posted on Twitter

4

carltone65 says:
July 23, 2010 at 9:53 pm

RT @WOMWorldNokia: Just posted: The #N97minitour - Carbon Offsetting - http://bit.ly/b4WoCQ ^JW

This comment was originally posted on Twitter

5

rodakk says:
July 23, 2010 at 9:53 pm

Watching the video right now. RT @WOMWorldNokia: Just posted: The #N97minitour - Carbon Offsetting - http://bit.ly/b4WoCQ ^JW

This comment was originally posted on Twitter

6

Carlton Lindow Jr says:
July 23, 2010 at 9:59 pm

so sounds like a lot of work for only 5 person to do……

7

craikpyke says:
July 23, 2010 at 10:07 pm

RT @WOMWorldNokia: Just posted: The #N97minitour - Carbon Offsetting - http://bit.ly/b4WoCQ ^JW

This comment was originally posted on Twitter

8

Alex says:
August 5, 2010 at 3:47 pm

Nice idea, but if you think planting some trees went any way towards offsetting the carbon footprint you guys left by trailing around Canada in an RV, then you are kidding yourselves. I thought Nokia was going green but clearly not.

9

TomH says:
August 6, 2010 at 10:24 pm

@Alex

We worked with the Toronto and Region Conservation Authority who advised us on the planting of the trees. Over the life time of the 350+ trees that were planted, the carbon produced on the #N97minitour will be more than offset.

Thanks for your comment

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